All jury members of the Young Lions Film Competition will use the same judging sheet
to judge your work

In Cannes you will also need to present your work in a presentation of no more than 10 slides. This will not be the case for the Belgian selection. Below you will find the judging criteria. The jury members will be asked to give a rate from 1 to 10 on the following criteria.

CREATIVITY50%Is the work innovative and surprising or have you seen similar work before?
STRATEGY20%Is there a strong idea at the heart that brings the campaign together?
RELEVANCY TOTHE BRIEF 20%Does the work answer the clients brief?
EXECUTION10%Is there rigour in the execution? Would the campaign work? How well-crafted is the work?

>> Extra criterium in Belgian Competition
BonusAccording to Les Binet and Peter Field,
creativity increases efficiency. Over the long-term, it is emotional advertising, that will deliver long-term succes. How strong is the emotional engagement of the spot with the viewer?

After the individual scoring, the jury will hold a plenary discussion and and make a shortlist of the selected teams.

Selected teams will submit their film
  • The shortlisted teams will have the chance to film their script
  • Submit your film here

Curious to watch the films of the winners of the Young Lions Film Competition 2019 in Cannes? Here are the Gold, Silver and Bronze winners.